Popularization of unconventional food plants: barriers, opportunities and predictors of the willingness to consume
Sustainable diets, consumer behaviour; demographic predictors, food psychology.
In Brazil, many plant species have been incorporated into the concept of unconventional food plants (UFPs). These plants have food utility but are unknown or unused by most people. This study sought to understand the main barriers and challenges to the popularization of UFPs and the factors that affect behavioural intentions towards them. We conducted an online survey with 470 students from the Federal University of Alagoas (NE Brazil). A small portion of the sample (3.8%) consumed some type of UFP frequently. The main barriers to consumption were access to the products and the lack of information about them. Food neophobia and previous knowledge were directly related to the willingness to consume UFPs. The publicization of the nutritional, ecological and social advantages of UFP consumption, and the association between UFP and conventional foods can increase the odds for the inclusion of these plants in people`s diets.