Banca de QUALIFICAÇÃO: MAYARA SILVA CAVALCANTE

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : MAYARA SILVA CAVALCANTE
DATE: 25/10/2023
TIME: 14:00
LOCAL: videoconferência
TITLE:

CONSUMER ARCHITECTURE: AN ANALYSIS OF DESIGN STRATEGIES IN COMMERCIAL ESTABLISHMENTS AND THEIR RELATION TO THE LOCATION.

KEY WORDS:

Consumption

PAGES: 70
BIG AREA: Ciências Sociais Aplicadas
AREA: Arquitetura e Urbanismo
SUMMARY:

Despite the importance of commerce in the dynamics and production of urban spaces, there is a prejudice, on the part of scholars, and a negligence, on the part of governments, in understanding and producing policies aimed at this sector of the economy. But, as Vargas 2018 reiterates), the tertiary is there, creating and solving problems in urban spaces.
The situation we find in our large cities, not just in Brazil, is precisely this: An excess supply of retail activities, from street vendors to shopping malls, which occupy public space spontaneously and sometimes inappropriately, damaging the quality of life collective, as well as small businesses and the urban economy as a whole.
In this sense, this research focuses on in-depth analysis of the so-called independent businesses, as it is understood that they are the largest producers in urban scenes. The Shopping Center approach, in turn, is made in order to understand the phenomena of decentralization of commerce in Maceió with the arrival of the city's first Shopping Center.

COMMITTEE MEMBERS:
Externo(a) à Instituição - CLAUDIO LIMA FERREIRA - UNICAMP
Interno(a) - 2198876 - FERNANDO ANTONIO DE MELO SA CAVALCANTI
Presidente - 2121364 - MORGANA MARIA PITTA DUARTE CAVALCANTE
Interno(a) - 1544769 - THAISA FRANCIS CESAR SAMPAIO SARMENTO