Banca de QUALIFICAÇÃO: CIBELY EUGÊNIA DA SILVA

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : CIBELY EUGÊNIA DA SILVA
DATE: 28/05/2021
TIME: 14:00
LOCAL: Google Meet
TITLE:

Discourse, racism and ideology: conflicting meanings in black womAn's aesthetics

KEY WORDS:

Discourse. Ideology. Racism. Black Woman. Empowerment.

PAGES: 77
BIG AREA: Lingüística, Letras e Artes
AREA: Lingüística
SUBÁREA: Teoria e Análise Lingüística
SUMMARY:

The aim of this thesis is to unveil the meanings behind the aesthetics of black women that circulate in capitalist society through discursive materialities printed in products for curly and frizzy hair and in digital media, such as websites, Instagram and YouTube. To this end, we will use Pecheutian Discourse Analysis as a theoretical and methodological support, since it is an area in between Linguistics, Historical Materialism, and Psychoanalysis, which enables us to think about language, discourse, the historicity of the object, and the political, something essential to the development of our theme. The corpus was built through images published on websites and digital media related to two national cosmetic companies and the words printed on the labels of specific products for curly hair that these companies produce, as well as the analysis of eighteen answers obtained from a questionnaire posted on YouTube communities. We believe that these materialities circulate in society disguised as discourses of empowerment of black aesthetics, encouraging women to assume their natural hair (curly or frizzy) when in fact they are disseminating a racist discourse through the idea of a new standard of beauty to be followed, that of the "perfect", "aligned", "hydrated" curls, an attempt to silence the black aesthetic, in addition to encouraging the exacerbated consumption of industrialized products at the expense of the exploitation of black woman. For our analysis, we narrowed the dialogue with Historical Materialism and with authors and authors who debate about gender and race in the Marxist line, such as Marx (2013), whose theoretical contribution helped us understand the domination-exploitation process of black woman; Almeida (2019), Berth (2019), Davis (2016), Fanon (1968), Gomes (2015) assisted in deepening the issues related to race and class; Kergoat (2010), contributed to the discussion on gender, in addition to the thinkers of Discourse Analysis, Courtine (2014), Orlandi (1996, 2015, 2016, 2018), Pêcheux (1990, 2009, 2011) among others who were fundamental to the development of a debate that articulates the dialogue between race, gender and class, in the pecheutian perspective.

BANKING MEMBERS:
Externa à Instituição - ANA LUIZA AZEVEDO FIREMAN - IFAL
Externa à Instituição - CLAUDETE GOMES SOARES - UFFS
Interna - 3145736 - DEBORA RAQUEL HETTWER MASSMANN
Presidente - 2534411 - HELSON FLAVIO DA SILVA SOBRINHO