BETWEEN SERVITUDE AND FREEDOM: THE PLACE OF AFFECTION IN THE DISCOURSE OF ENTREPRENEURSHIP
Discourse. Affection. Subject-Company. Servitude. Freedom.
The discourse of affections in the construction of the entrepreneurial subject is the object of study of this research, conceived by the desire to reflect on the link between language and affectivity. The text deals with words that are generally used in companies, but that are being used by workers to describe and evaluate their lives. In this direction, using a metaphorical resource, the question is asked: how does a subject become a “company”? This question instigates the investigation in a more particular way on the discourse enunciated by and for the subject-company, from the theoretical-methodological foundation anchored in the Pecheutian Discourse Analysis, sustained in historical materialism, with the dialogue of studies on affects in Spinoza . With this, the objective is to analyze the discursivity of the business subject, which transits between the sense of servitude and freedom in capitalism: the condition of helplessness of the subject-company triggers the reestablishment of the sense of humanity and the resumption of the affection of empathy. The study assumes that the entrepreneur is, on the one hand, the subject who incorporates the biopolitical calls to transform himself continuously, to be an effective manager of his human capital and, in this way, to see himself as an enterprise - which implies a process of self-transformation that, consequently, metamorphoses the affections that circulate in the social body. On the other hand, from a systematic, affective and symptomatic reading, it is identified that the bodies of this business subject are found in the discursivity of affections in the perspective of change and/or transformation of reality.