Banca de QUALIFICAÇÃO: MARCOS DIEGO DE LIMA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : MARCOS DIEGO DE LIMA SILVA
DATE: 28/11/2023
TIME: 14:30
LOCAL: REMOTO
TITLE:

 

 

FABRICATED EDUCATION: A DISCURSIVE ANALYSIS OF THE "ITAÚ EDUCATION AND WORK" INSTITUTIONAL PROGRAM OF THE ITAÚ FOUNDATION.

KEY WORDS:

 

 

Discourse; Education; Propaganda; Public policies; Meanings.

 

PAGES: 60
BIG AREA: Lingüística, Letras e Artes
AREA: Lingüística
SUMMARY:

This work aims to analyze the discourse present in the "Itaú education and work" institutional program, which claims to support the implementation of Professional and Technological Education policies that became part of basic high school education with the high school reform. This program, in turn, publishes institutional advertisements based on the discourse that claims to contribute, through the articulation between education and work, to Brazilian youth having equal opportunities and a dignified life trajectory. As theoretical support, we aligned ourselves with Discourse Analysis from a Pêcheuxian perspective, dialoguing with the following authors: Orlandi (1999 and 2005) and Pêcheux (2002 and 2011). That said, methodologically, we chose discursive material from the institutional program "Itaú Educação e Trabalho" (Itaú Education and Work) published by the Itaú Foundation for Education and Culture. Finally, through this research, we intend to show how the materialities selected from the aforementioned program are based on social interlocutions, generating particular meanings in each situation investigated, as well as the exercise of a power that uses a language of strategies, directed at conflicts, contradictions, aimed solely at convincing power to generate profit, and to ensure the maintenance of social inequalities, the aim is solely to convince people in order to generate profit and ensure that social inequalities are maintaine

 

BANKING MEMBERS:
Presidente - 269.196.304-78 - MARIA DO SOCORRO AGUIAR DE OLIVEIRA CAVALCANTE - UFAL
Interno(a) - 278.215.107-00 - BELMIRA RITA DA COSTA MAGALHAES - UFAL
Interno(a) - 2534411 - HELSON FLAVIO DA SILVA SOBRINHO
Externo(a) à Instituição - DÓRIS MARIA LUZZARD FISS
Externo(a) à Instituição - AGUIMARIO PIMENTEL SILVA - IFAL