THE POLITICAL TRAJECTORY OF ARNON DE MELLO: A CITIZEN KANE FOR THE LAND OF CAETÉS (1911-1983)
Arnon de Melo; Political Career; Private Apparatus of Hegemony
This dissertation investigates the political career of Arnon de Mello (1911-1983), a journalist, businessman and politician who was Governor of Alagoas (1951-1955) and Senator of the Republic (1963-1981) for the same state. We investigated his political activities in articulation with his professional/entrepreneurial trajectory in the fields of journalism and communications, in which Arnon de Mello gained prominence on the national scene from the 1930s on. From this object, we focus on regional and national political articulations, as well as on the construction and use of his media complex (radio, newspaper, TV) as a Private Apparatus of Hegemony, according to Antonio Gramsci's formulation