Banca de QUALIFICAÇÃO: HIARA TEIXEIRA FERREIRA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : HIARA TEIXEIRA FERREIRA SILVA
DATE: 26/07/2022
TIME: 09:00
LOCAL: https://teams.microsoft.com/l/meetup-join/19%3a90fd16fea22d496b99a4f920f1ccc176%40thread.tacv2/16571
TITLE:

NEUROECONOMICS AND STRATEGIC DECISION-MAKING: A CASE STUDY ON MSE MANAGERS IN THE ALAGOAS RETAIL SECTOR

KEY WORDS:

Female Entrepreneurship. Micro and Small Enterprises of Alagoas. Neuroeconomics. Retail Sector. Strategic Decision Making.

PAGES: 37
BIG AREA: Ciências Sociais Aplicadas
AREA: Economia
SUBÁREA: Teoria Econômica
SUMMARY:

The starting point for the development of this project will be the analysis of the decision-making process from the perspective of neuroeconomics, in the context of female entrepreneurship. The theoretical framework will be used to explain the decision-making process by women managers of Micro and Small Enterprises (MPE's) in the retail sector of the state of Alagoas, coming from the Digitaliza-MPE's Project. The proposal for the idealization of the project is based on the following assumption: What cognitive aspects influence the strategic decision-making carried out by managers in MSE's to enhance business? The research will aim to analyze which factors induce the strategic decision-making of MSE's managers in the retail sector in the state of Alagoas. In methodological terms, the research will adopt a qualitative-quantitative approach, and will use as a technical procedure the collection of data based on a Likert Scale Survey for the questions. The expected results of the research intend to explain the perceptions of female entrepreneurship in the business world, its behaviors and limitations, contributing to the identification of techniques and analyzes focused on neuroeconomics, neuromarketing, neuroscience, nudges and decision making where it will be possible to add useful insights about the female entrepreneurship, neuroeconomics and decision making

BANKING MEMBERS:
Interno - 1623372 - KEULER HISSA TEIXEIRA
Interna - 2498566 - VERONICA NASCIMENTO BRITO ANTUNES
Externo à Instituição - THYAGO CELSO CAVALCANTE NEPOMUCENO - UFPE