FEASIBILITY STUDY OF THE GEOGRAPHICAL INDICATION OF THE BOA NIGHT EMBROIDERY PRODUCED ON ILHA DO FERRO IN THE SERTÃO DE ALAGOAS
Geographical Indication. Collective Mark. Intellectual property. Good Night Embroidery. Ilha do Ferro. Municipality of Pão de Açúcar. Alagoas state.
Geographical indication is the recognition, in the form of a registration granted by the INPI, to a geographic region that has become known or has links related to the qualityand characteristics of a product or service. This is an Intellectual Property right that is divided into Denomination of Origin and Indication of Origin. The hinterland of Alagoas has the potential for the recognition of several Geographical Indications (GI), but the present work is restricted to the study of the Boa Noite embroidery that is produced on Ilha do Ferro, in Pão de Açúcar/AL. Through Action Research, we sought to analyze and observe the scenario in which embroidery is inserted, in addition to surveying the main obstacles related to Boa Noite Embroidery, in order to identify the necessary elements for the maturation of the community. in the course of the search for the future recognition of Geographical Indication of the geographical area of embroidery. In addition to the relevance of the IG to the referent community, the objective was also to study the feasibility of a collective brand for the artists of the island. For this reason, a visit was made to the embroiderers linked to the Art-ilha Cooperative, as well as to the other embroiderers on the island, in order to understand the way they work, learn, sell and produce. It is also worth mentioning that meetings were held with civil servants from the municipal government to facilitate the survey of demands and articulate a project to assist them in solving local difficulties. Through work with the community and the government, important points were identified that need more attention so that the criteria required by the National Institute of Industrial Property for the recognition of the indication of origin of the embroidery Boa Noite da Ilha do Ferro, as well as as the collective mark that can help to value the work performed in the region in question.