ON THE LINES OF THE DEGRADATION OF WORK: "TELEMARKETING", SPREADING PRECARIOUSNESS AND ERODING RIGHTS IN BRAZIL
Telemarketing, Precarious work, Degradation of work
The aim of this paper is to discuss the potential degradation of work through telemarketing, a type of work that comes from the world of services and is capable of spreading precariousness and eroding rights in Brazil. Therefore, the need to study the subject arises from the intensification of capital's offensive on labor, which imposes more flexible and precarious working relationships on workers, allied to the deregulation of social rights, especially labor rights. In view of this, we have structured our research into four chapters. In the first, we will consider the contradictory processuality of the act of working, which at the same time emancipates and alienates, humanizes and subjects, liberates and enslaves. The second chapter discusses central elements in the debate on the structural crisis and its impact on work. In the third chapter, we present pertinent considerations about the historical development of Brazil's particularity. In the fourth and final chapter, we analyze the characteristics of telemarketing, which belongs to the service sector and plays a key role in creating jobs in Brazil.