Banca de DEFESA: FRANCYELLY OLIVEIRA PEREIRA DOS SANTOS LAMENHA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FRANCYELLY OLIVEIRA PEREIRA DOS SANTOS LAMENHA
DATE: 20/06/2022
TIME: 16:00
LOCAL: videoconferência
TITLE:

Yellow September Campaign and Suicidal Behavior: strategies for preventing and sharing beliefs on social networks based on the Theory of Planned Behavior

KEY WORDS:

Suicidal Behavior; Prevention; Campaigns; Yellow September; Social Networks; TPB; Iramuteq.

PAGES: 72
BIG AREA: Ciências Humanas
AREA: Psicologia
SUMMARY:

Suicide is a multifactorial phenomenon, which involves predisposing and precipitating factors in several spheres. When studying it, it is necessary to understand it as suicidal behavior, which encompasses ideas, plans and attempts. It is a national and global public health problem, with an annual average of 700,000 deaths worldwide. Therefore, many countries develop independent and governmental prevention strategies. In Brazil, the Yellow September campaign stands out, which has been present in face-to-face spaces and social networks since 2015. The country is at the beginning of the development of its national prevention strategies. Thus, studies are important to contribute to the prevention of suicidal behavior, including theories that help in understanding the beliefs that give rise to behavior, such as the Theory of Planned Behavior (TPB), which has worldwide prominence and has been used, among other areas, in the study of preventive behaviors in health and in the basis of educational campaigns. In this sense, thinking about the dialogue between prevention campaigns, social networks and beliefs, this work has as main objective: identify the strategies used in social networks for the prevention of suicidal behaviour during the Yellow September campaign, and, more specifically, identify, with the assistance of TPB, the beliefs that characterize the contents published, besides demonstrating this theory as an important theoretical model for formulating suicide prevention campaigns. For this, 4 profiles related to the dissemination of Yellow September on Instagram and Facebook (Meta) were analyzed with the help of iramuteq software. In summary, all profiles had in common, exclusively, the beliefs of control. Behavioral, normative and control beliefs were identified, especially in the Ministry of Health profile. Emphasis on different types of beliefs was found in the other profiles (Center for The Valorization of Life, Brazilian Psychiatric Association and Ministry of Women, Family and Human Rights). Based on the results, this study developed a systematized model of contribution to the national suicide prevention strategy in Brazil, based on experiences already consolidated in other countries and establishing dialogues with TPB. Finally, it is expected that the classification of the contents of the publications and the models constructed here will contribute with the improvement of The Yellow September and inspire future strategies in Brazil.

BANKING MEMBERS:
Externo à Instituição - ANDRE FARO SANTOS - UFS
Interno - 1065335 - LEOGILDO ALVES FREIRES
Presidente - 1449933 - SHEYLA CHRISTINE SANTOS FERNANDES