Banca de QUALIFICAÇÃO: CECÍLIA MOREIRA SAMPAIO TOLEDO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : CECÍLIA MOREIRA SAMPAIO TOLEDO
DATE: 21/12/2022
TIME: 09:00
LOCAL: Videoconferência
TITLE:

Instagram as the field: Digital Influencers @endymesquita and @gugashow in their cultural performances

KEY WORDS:

Instagram; Digital Culture; Virtual Consumption; Netnography; Digital Influencers from Maceió

PAGES: 52
BIG AREA: Ciências Humanas
AREA: Antropologia
SUMMARY:

Social networks are a great virtual space for communication between people from different parts of the world. Through social networks, people make friends, exchange opinions, disseminate images of themselves and / or products, debate, make activism and have fun. The present study aims to perform a netnography, within the virtual
environment of Instagram from the collection of data on the influencers Endy and Guga, from Maceió, through their channels on this virtual platform of Instagram. Using concepts to be worked for the analysis and understanding of what it is to be a digital influencer, the concepts of performance, digital culture, virtual consumption, and contemporary social practices will be used.

BANKING MEMBERS:
Externo(a) ao Programa - 1510653 - AMARO XAVIER BRAGA JUNIOR
Interno(a) - 3288655 - SILOE SOARES DE AMORIM
Presidente - 1121331 - SILVIA AGUIAR CARNEIRO MARTINS