INSTAGRAM AS ETNOGRAPHIC DIGITAL FIELD: understanding actor-network association from digital influencers
@endymesquita & @gugashow_.
Digital Ethnography; Digital Influencers; Actor-Network; Instagram.
This dissertation proposes to carry out a Digital Ethnography seeking to understand the associations between Instagram as an actant and Digital Influencers as network-actors mediated by hybrids. Instagram is an online social network that promotes different flows, experiences and interactions in its virtual environment, resembling a city space (GOMES and LEITÃO, 2017). Being a striking aspect on Instagram, the presence of Digital Influencers mobilizing transformations in the modes of sociability and understanding of the collective in Digital Culture from the sociotechnical networks. I was interested in identifying aspects related to the interactions that are produced by associations in order to understand the construction of the actor-network theory in this field with the central hypothesis that beings, in order to exist, need to pass through others, including non-humans, acting and making them act in order to the course of transformations. The cut chosen for this field were the profiles of the digital influencers Endy Mesquita Félix Moura (@endymesquita) and Gustavo Moura (@gugashow_), from wandering approaches, participant observation, with these two interlocutors I was able to apprehend such ethnographic experiences