THE ROLE OF THE COMMUNICATION ADVISORY IN THE SCIENTIFIC DISSEMINATION OF THE FEDERAL UNIVERSITY OF ALAGOAS
scientific dissemination, organizational communication, public university.
This study has as main objective to investigate the work of scientific dissemination carried out by the Communication Office of the Federal University of Alagoas. To make up the bibliographic research, we initially identified the importance of the socialization of scientific knowledge produced in universities. Then, an adaptation of the compound of organizational communication with the perspective for public institutions of higher education was presented and, later, some external institutional communication tools were listed that can contribute to improve the dissemination of the science produced in the institution. After the collection and analysis of the results, a guide of scientific sources will be proposed to improve the university's relationship with the press and, consequently, with society, in addition to optimizing the scientific communication workflow developed at Ufal.