ANALYSIS OF THE MACEIÓ REAL ESTATE MARKET BASED
ON THE SALES VELOCITY INDEX (2020-2023)
Sales Speed Index; real estate market; bid; demand.
This study focuses on the analysis of the real estate market in
the city of Maceió from the perspective of the Sales Speed Index
(IVV). The objective of the research is to analyze the real estate
market in Maceió contemplating the demand, supply and sales
speed index between 2020 and 2023, to understand the trends
and variables that influence the performance of this sector in the
city. To achieve this objective, data on the real estate market of
Maceió provided by the Construction Industry Union of the State
of Alagoas (SINDUSCON-AL) were analyzed. The methodology
begins with a literature review to qualitatively characterize the
real estate market, the factors that influence it, and the indices
and indicators related to it. After the analysis of supply, demand
and IVV, a more specific analysis followed, seeking to identify
the relationship of the Sales Speed Index with the economic
data of the market. The results indicate that the real estate
market of Maceió showed a preference for vertical residential
developments, with emphasis on smaller apartments of 1 or 2
bedrooms. In addition, the analysis of the economic indices
revealed that the economic indicators directly linked to the real
estate market, such as: INCC, IGP-M, CUB/M² and IPCA, are
not linked to the evolution of the IVV in the real estate market of
Maceió. However, the real estate market in Maceió has
undergone oscillations and changes, especially in the COVID-19
period, changing the demand for properties in the market and
increasing the square meter values of vertical residential
properties.